Integrating Corporate Communications: The Cost-Effective Use of Message and Medium

Name: Integrating Corporate Communications: The Cost-Effective Use of Message and Medium
Brand: Quorum Books
SKU: 19472670
Price: 2583.00 ZAR
Availability: InStock

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Features

Author	James L. Horton
ISBN	9780899308951
Publisher	Quorum Books
Manufacturer	Quorum Books

Description

Seldom does a work on corporate communications take such a radical economic approach to the topic. Horton integrates corporate communications cost-effectively into all business activity and presents a new way to look at corporate communications as a force behind all business disciplines. He describes and reviews external and internal communication; examines human behavior in communicating; reviews corporate communication structure; and analyzes messages and media and shows how to get started toward cost-effective corporate communication.

A major resource for senior managers, strategists, and other communications specialists.

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