Description
Clinique is a luxury skincare brand that produces perfumes and body care products that are free of known allergens. Each product is tested by a group of 600 people where the formulation is applied 12 times in search for a zero reactions result. If a product has a zero reactions result, it is then regularly re-assessed for possible improvements which can result in a formulation change. Clinique seeks to customize their solution to each individual-skin type is determined and a specific regime is recommended for each customer.
Clinique products are formulated avoiding known allergens. Each
product is tested by a group of 600 people where the formulation is
applied 12 times in search for a zero reactions result. Each successful
formula is regularly re-assessed for possible improvements which can
result in a formulation change. Rather than selling a universal program
to all customers, Clinique seeks to customize their solution to each
individual-skin type is determined and a specific regime is recommended
for each customer.
In 1971 Clinque's first women's perfume, Aromatics Elixier was
introduced. A chypre floral based scent it has been the brand's
signature scent for over 40 years yet it is the women's perfume Happy,
launched in 1998, that is their best seller. With a nice balance of
citrus and flora this perfume appeals more to the younger set. Happy
for Men with its crisp citrus and musky undertones was introduced a
year later in 1999. Other popular Clinque perfumes include the sheer
smelling Simply and the romantic Happy Heart.
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