Raising the Corporate Umbrella: Corporate Communications in the Twenty-First Century

Name: Raising the Corporate Umbrella: Corporate Communications in the Twenty-First Century
Brand: Palgrave Macmillan
SKU: 1676481
Price: 1468.00 ZAR
Availability: InStock

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Features

ISBN	9780333926390
Publisher	Palgrave Macmillan
Manufacturer	Palgrave Macmillan

Description

Corporate Communications is now in the success of companies and organizations. Raising the Corporate Umbrella is a review of the key issues that are critical to master if your corporate communications and public relations strategy is to be a success. The authors introduce the theoretical framework necessary to analyzing corporate communications strategies, but throughout they draw also on the experiences and opinions of leading practitioners worldwide and provide clear practical guidelines for successful implementation.

Cases and examples from internationally recognized companies, such as Body Shop, Texaco, Johnson & Johnson, iMAC, BP Oil, and British Airways keep the style lively and relevant. A must for anyone involved in corporate communications, public relations or public affairs, especially those working in multi-national or global organizations.

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