Marketing And The Quality-of-life Interface

The book is best suited as a resource for students in seminars dealing with marketing's role in society. At present it is the only book devoted entirely to the linkage between marketing and the quality-of-life concept. Upper-division and graduate collections. Choice This interdisciplinary collection of essays focuses on marketing's ability to improve the prevailing quality of life in a society.

It provides general philosophies for marketing practitioners, teachers, and researchers to explore and evaluate, and offers specific criteria for practicing marketing with positive quality of life consequences. Review: ?All societies should strive to improve the quality of their citizen's lives. Thus each social force operating within a society should be evaluated on the basis of its contribution to quality of life (QOL) issues.

One such force is marketing, and contributors to this work look at the role marketing should, and can play in enhancing the QOL. The book, consisting of 17 essays by academicians, is divided into four major sections: the conceptualization of QOL, the interface between marketing and QOL, specific areas in which this interface occurs, and future avenues for the interface.

The book is best suited as a resource for students in seminars dealing with marketing's role in society. At present it is the only book devoted entirely to the linkage between marketing and the quality-of-life concept. Upper-division and graduate collections.?-Choice