Interpreting Hashtag Politics

Why do policy actors create branded terms like Big Society and does launching such policy ideas on Twitter extend or curtail their life? This book argues that the practice of hashtag politics has evolved in response to an increasingly congested and mediatised environment, with the recent and rapid growth of high speed internet connections, smart phones and social media.

It examines how policy analysis can adapt to offer interpretive insights into the life and death of policy ideas in an era of hashtag politics. This text reveals that policy ideas can at the same time be ideas, instruments, visions, containers and brands, and advises readers on how to tell if a policy idea is dead or dying, how to map the diversity of viewpoints, how to capture the debate, when to engage and when to walk away.

Each chapter showcases innovative analytic techniques, illustrated by application to contemporary policy ideas. Review: To understand the dynamics of policy making, take social media seriously. Nice work by Stephen Jeffares illustrating how a new generation of policy scholars will redraw the boundaries of a discipline. - Professor Maarten Hajer, Department of Political Science, University of Amsterdam and PBL Netherlands Environmental Agency, the Netherlands.

Interpreting Hashtag Politics is topical, lively and very well written. It fully engages the reader and raises important issues in the study of public policy - Peter John, School of Public Policy, University College London, UK Jeffares' book fills a huge void in social science theory and research in a digital era.

He thoughtfully draws from policy and political science theory, to construct a conceptual framework for understanding, researching, and interpreting the deluge of social media posts that discuss or aim to change public policy. - Sherry Emery, Institute for Health Research and Policy, University of Illinois at Chicago, USA Interpreting Hashtag politics fills a really important gap in the literature and is comprehensive in the way that it pulls together a range of different ideas and synthesises them in an accessible and relevant way - Helen Dickinson, Melbourne School of Government, University of Melbourne, Australia