Marketing Your City, U.S.A: A Guide to Developing a Strategic Tourism Marketing Plan

Name: Marketing Your City, U.S.A: A Guide to Developing a Strategic Tourism Marketing Plan
Brand: Routledge
SKU: 30431412
Price: 4200.00 ZAR
Availability: InStock

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With Marketing Your City, U.S.A.: A Guide to Developing a Strategic Marketing Plan, you'll discover how easy it is to market your hometown to potential tourists. You'll find a simple, sure-fire strategy proven to bring out the charm and beauty of any town, anywhere. You'll learn ... Read more

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Features

Author	Kaye Sung Chon,Ronald A Nykiel,Elizabeth Jascolt
Format	Hardcover
ISBN	9780789005915
Publisher	Routledge
Manufacturer	Routledge

Description

Marketing Your City, U.S.A. gives you the guidelines for developing and selecting objectives, key strategies, and tactics that will help you produce or increase revenue through increased tourism.

In Marketing Your City, U.S.A., you'll find the marketing process broken down into easy steps that are outlined and completely explained for a theoretical destination: "Your City, U.S.A." You will learn how to arrange a sample "calendar of events," how to effectively plan a yearly series of promotions, and how to formulate a proposed budget for advertising, promotions, and public relations.

Marketing Your City, U.S.A. is written in such a way that you can either implement all the strategic marketing steps or just the ones that particularly pertain to your hometown. The five easily applied marketing objectives you'll find outlined in the book include:

how to enhance your city's overall environment
how to broaden your city's economic base while providing for new revenues
how to develop your city's infrastructure to be visitor-friendly and to increase the length of visitors'stays
how to effectively market your city's resources for tourism
how to communicate with both audiences--the public and local residents After reading Marketing Your City, U.S.A., you'll find tourism a win-win situation: the more you attract tourists the more outside revenue you'll gain.

You'll approach tourism with a confident strategy that guarantees your hometown's success. Tourism can be difficult and overwhelming, so let Marketing Your City, U.S.A. guide you every step of the way.

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