| Author | Juliet Schor |
| Format | Paperback - Cloth over boards |
| ISBN | 9780684870564 |
| Publication Date | 16/01/2006 |
| Publisher | Scribner Book Company |
Examines advertising strategies that promote consumerism from the earliest ages, offering advice to parents and teachers on how to reverse the damaging effects of commercialism on developing children.
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