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International Brand Management of Chinese Companies: Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and ... Markets Contributions to Economics



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Features
Author Sandra Bell
Format Hardcover
ISBN 9783790820294
Publication Date 05/07/2008
Publisher Physica-Verlag
Manufacturer Physica-verlag Gmbh & Co
Description

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International Brand Management Of Chinese Companies - Case Studies On The Chinese Household Appliances And Consumer Electronics Industry Entering US And Western European Markets (Hardcover 2008 Ed.)
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