| Author | Key Pousttchi |
| Format | Hardcover |
| ISBN | 9781605660745 |
| Publication Date | 25/12/2009 |
| Publisher | Business Science Reference |
| Manufacturer | Igi Global |
The Handbook of Research on Mobile Marketing Management provides a compelling and relevant collection of innovative mobile marketing practices. Through offering more than 25 insightful articles by international experts, this reference is a critical resource for advertisers, researchers, and academicians.
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