| Author | Larry A. Poston |
| Format | Hardcover |
| ISBN | 9780195072273 |
| Publisher | Oxford University Press |
| Manufacturer | Oxford University Press |
This book explains the concept of Islamic "da'wah", or missionary activity, as it has developed in contemporary Western contexts. Poston traces the transition from the early "external-institutional" missionary approach impracticable in modern Western society, to an "internal-personal" approach which aims at the conversion of individuals and seeks to influence society from the bottom upwards.
Poston also combines the results of a questionnaire-survey with an analysis of published testimonies to identify significant traits that distinguish converts to Islam.
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