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Marketing in the Emerging Markets of Islamic Countries



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The book offers an exciting overview of the marketing opportunities, challenges and traditions in Islamic countries. With one fifth of the world population, these markets are spread across three continents where Islamic values have largely shaped the societal structures, culture ... Read more
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Features
Author Marin Marinov
Format Hardcover
ISBN 9781403991737
Publication Date 2007-02-06
Publisher Palgrave Macmillan
Manufacturer Palgrave Macmillan
Description

The book offers an exciting overview of the marketing opportunities, challenges and traditions in Islamic countries. With one fifth of the world population, these markets are spread across three continents where Islamic values have largely shaped the societal structures, culture and legal norms that influence consumer preferences and behaviour.

Providing an insight into the specifics of marketing in Islamic countries, the book is an interesting and helpful read for marketers, students and all who enjoy marketing challenges presented by less well-known emerging markets.


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