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Intelligent Support Systems for Marketing Decisions International Series in Operations Research & Management Science by Nikolaos F. Matsatsinis



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Utilizing many methods, including Decision Support Systems (DSS), Artificial Intelligence in Marketing and Multicriteria Analysis, this book examines new product development, market penetration strategies, and other marketing decisions. It explores the use and implementation of t... Read more
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Features
Author Nikolaos F. Matsatsinis , Yannis Siskos , Y. Siskos
Format Hardcover
ISBN 9781402071942
Publication Date 12/11/2006
Publisher Springer
Manufacturer Kluwer Academic Publishers Group
Description

Utilizing many methods, including Decision Support Systems (DSS), Artificial Intelligence in Marketing and Multicriteria Analysis, this book examines new product development, market penetration strategies, and other marketing decisions. It explores the use and implementation of these methodologies in making strategic marketing decisions.


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