| Author | Paul R. Mullins |
| Format | Hardcover |
| ISBN | 9780306460890 |
| Publisher | Plenum Publishing Co.,N.Y. |
| Manufacturer | Plenum Publishing Co.,n.y. |
Crossing the many studies of the rise of racial ideology and its impact from the middle 19th century well into the 20th, with the many studies of the rise of consumer culture and mass advertising over the same period, Mullins (George Mason U.) investigates how consumer culture was fundamentally structured by race and racism. He argues that race was
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