| Author | Douglas A. Lathrop |
| Format | Hardcover |
| ISBN | 9780275979652 |
| Publisher | Praeger Publishers |
| Manufacturer | Praeger Publishers |
Lathrop analyzes the use of political consultants and campaign tactics and shows their impact on the development of public policy. Major pieces of legislation often are accompanied by a sophisticated marketing effort, complete with polling, television commercials, and direct mail. As Lathrop suggests, governing has taken on all the trappings of a full-time campaign.
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