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Growing Your Business in Emerging Markets: Promise and Perils



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The future success of many companies in the United States and Europe is becoming more dependent on effectively developing and expanding markets in new emerging and partially developed countries. Few companies, however, know how to do it well, if at all. Their success rate is low,... Read more
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Features
Author John Caslione,Andrew R. Thomas
Format Hardcover
ISBN 9781567203394
Publisher Praeger
Manufacturer Praeger
Description

The future success of many companies in the United States and Europe is becoming more dependent on effectively developing and expanding markets in new emerging and partially developed countries. Few companies, however, know how to do it well, if at all. Their success rate is low, while the cost of failure remains high.

Caslione and Thomas provide insights, knowledge, special tools, and the experience that will show executives how to take hold of these challenges. Through case studies of companies in a wide cross-section of industries, the authors highlight the processes necessary to develop successful market entry, sales, and distribution strategies for their companies in emerging markets around the world.


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Growing Your Business in Emerging Markets: Promise and Perils is manufactured by Praeger. You can browse more Praeger products on PriceCheck.

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Growing Your Business In Emerging Markets - Promise And Perils (Hardcover)
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