Privacy-Enhanced Business: Adapting to the Online Environment

With more than 200 million people online and their numbers on the rise, growing also is a perceived threat to personal privacy. A movement to create strict forms of privacy-protecting legislation is well developed in Europe and seems to be coming soon to America. What should corporations expect and how should they comply?

Frye analyzes the interests and concerns of Internet users, then offers advice to guide businesses through the minefield of current and emerging privacy issues. Without demonizing or lionizing them, he looks impartially at how corporations could and might actually function in a variety of short- and long-term privacy-sensitive scenarios.

His book, among the first to attempt these tasks, is a timely, much needed advisory (and warning) for top echelon excutives in the public and private sectors both--particularly in marketing and sales, where pro-privacy activism is currently most prevalent. It is also an important source of information and thought for academics and their graduate-level students.