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How to Win Customers in the Digital World: Total Action or Fatal Inaction



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What can digital business technologies do for you, as a user, manager, strategist, marketeer or sales director? This book presents a template for seizing these new opportunities. Six cases demonstrate both power and risks of digital business technologies. Winners use them to make... Read more
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Features
Author A. Dunn , Peter Vervest , P. Vervestm
Format Hardcover
ISBN 9783540665755
Publisher Springer-Verlag Berlin and Heidelberg GmbH & Co. K
Manufacturer Springer-verlag Berlin And Heidelberg Gmbh & Co. K
Description

What can digital business technologies do for you, as a user, manager, strategist, marketeer or sales director? This book presents a template for seizing these new opportunities. Six cases demonstrate both power and risks of digital business technologies. Winners use them to make front-line people the point of decision making, to unlock information about customers; and to manage the fulfilment of their commitments.

These are Total Action organisations, making every activity inside their organisation directly relevant for their customers. The authors take you on a discovery tour of new management concepts to create the winning organisation in the digital world.


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How To Win Customers In The Digital World - Total Action Or Fatal Inaction (Hardcover 2000 Ed.)
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