This volume explores Western attitudes towards the phenomenon of Easternization, drawing upon Eastern perspectives that explore its impact on the West and its position as a new type of globalization. The book views the West as a sum of all its representations - as an idea, an essentialism, a set of images, a frame of reference, a cultural metaphor, a discursive polarity, as well as a spread of geographically locatable regions, both central and peripheral.
With contributions from both Asian and European scholars, this volume advances literature on the East beyond Orientalism through the emerging lens of Occidentalism. Review: 'This collection of chapters critically interrogates Orientalism by repositioning the 'gaze of the West' from perspectives of the East; drawing from Asia's rich legacy and its experience of Westernization, the chapters are crafted with a distinct 'voice' offering insights and thought-provoking ideas particularly for students and researchers in postcolonial studies.' - Abdul Rahman Embong, Emeritus Professor in Sociology of Development, Institute of Malaysian and International Studies (IKMAS), Universiti Kebangsaan Malaysia
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