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Advances In Electronic Marketing



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There are many challenges facing organizations today as they incorporate electronic marketing methods into their strategy. This book examines these challenges within three major themes: the global environment, the strategic/technological realm, and the buyer behavior of online co... Read more
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Manufacturer IGI Global
Description

There are many challenges facing organizations today as they incorporate electronic marketing methods into their strategy. This book examines these challenges within three major themes: the global environment, the strategic/technological realm, and the buyer behavior of online consumers. There are many challenges facing organizations today as they incorporate electronic marketing methods into their strategy.

Advances in Electronic Marketing examines these challenges within three major themes: the global environment, the strategic/technological realm, and the buyer behavior of online consumers. Each chapter raises important issues, practical applications, and relevant solutions for the electronic marketer.

Advances in Electronic Marketing not only addresses Internet marketing and the World Wide Web, but also other electronic marketing tools, such as geographic information systems, database marketing, and mobile advertising. This book provides researchers and practitioners with an updated source of knowledge on electronic marketing methods.


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Advances In Electronic Marketing is manufactured by IGI Global. You can browse more IGI Global products on PriceCheck.

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Advances In Electronic Marketing (Hardcover)
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