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Fair Trade In Csr Strategy Of Global Retailers



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This essay discusses how retailers can improve their CSR strategy by taking into account the social and economic relationships among stakeholders. The authors use Polish market research to illustrate how aggressive and detrimental competition between retailers such as HM, Ikea, a... Read more
Key Features
The authors discuss how retailers can improve their CSR strategy by taking into account the social and economic relationships among stakeholders.
The authors use Polish market research to illustrate how aggressive and detrimental competition between retailers such as HM, Ikea, and Tesco can benefit direct stakeholders and society at large.
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Corporate social responsibility (CSR) and fair trade have become topics of significant interest as major global retailers dominate the marketplace. While these topics are well-known, there has been little to no investigation into the changing social and economic relationships among retailers and stakeholders.

Fair Trade In CSR Strategy of Global Retailers shows how retailers can improve the effectiveness of their fair trade strategy. Using Polish market research, Nestorowicz and Stefanska analyze the aggressive and detrimental competition between retailers such as HM, Ikea, and Tesco to emphasize the benefits of CSR strategy for direct stakeholders and society at large.


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