| Author | S. Prakash Sethi , Suresh P. Sethi |
| Format | Hardcover |
| ISBN | 9780792393788 |
| Publication Date | 02/03/2005 |
| Publisher | Springer |
| Manufacturer | Kluwer Academic Publishers Group |
Based on extensive research, this book details the Nestle case and uses it to analyze a number of other major issues bearing on contemporary business strategy and operations in the national and international arena.
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