The Emerging High-tech Consumer

This work focuses on the consumers of high-tech goods and services and their needs and preferences into the 21st century. The contributors use current research to construct a high-tech consumer profile and then establish the implications this holds for developing marketing strategies. Review: ?Mr. Reddy maintains an easy-to-understand language and flow.

This book also contains a wealth of information in the Appendix, which covers how to use the Internet as a research medium, the concept of Internet marketing and just-in-time retailing, all explained with examples relating to marketing. The book is a must-read for both business executives of high-tech firms and other manufacturing and retail firms and research scholars looking to find out about marketing to high-tech consumers and the changing trends in the marketplace.?-Journal Of Consumer Marketing