Tuesday, April 7

Apple skips iPhone 7S and launches iPhone 8 instead


Apple unveiled three new iPhones to the world, the futuristic looking iPhone X (pronounced iPhone Ten) and the iPhone 8 and 8 Plus.

“iPhone 8 and iPhone 8 Plus are a new generation of iPhone that improve on everything we love about iPhone,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “iPhone 8 and iPhone 8 Plus have new glass and aluminum designs, new Retina HD displays and A11 Bionic — the smartest chip ever in a smartphone. Packed with more advanced cameras with Portrait mode and Portrait Lighting, and the highest quality video capture in a smartphone, iPhone 8 and

iPhone 8 Plus enable the freedom of wireless charging, all with AR optimization like no phone ever before.”

iPhone 8 and iPhone 8 Plus bring back the glass back that Apple first made popular on the iPhone 4, however the new glass back design is far more refined – and more durable – than anything we’ve seen before. It’s available in three new finishes: space gray, silver and gold.

Apple says that the glass finish is made using a seven-layer color process for precise hue and opacity, delivering a rich depth of color with a color-matched aerospace-grade aluminum bezel, and is water and dust resistant.


The iPhone 8 and 8 Plus keep the same screen sizes that are found on the iPhone 7 and 7 Plus, namely 4.7-inches and 5.5-inches respectively. The iPhone 8 and 8 Plus Retina HD displays benefit from the addition of True Tone which adjusts the white balance of the display to match the surrounding light for a more natural, paper-like viewing experience. The vibrant wide color gamut Retina HD display offers the best color accuracy in the industry according to Apple. Redesigned stereo speakers are up to 25 percent louder and deliver deeper bass, enabling richer-sounding music, videos and speakerphone calls.



The camera on iPhone 8 will feature an improved 12-megapixel camera with a larger and faster sensor, a new color filter and deeper pixels. There’s a new Apple-designed image signal processor delivers advanced pixel processing, wide color capture, faster autofocus in low light and better HDR photos, while a new quad LED True Tone Flash with Slow Sync results in more uniformly lit backgrounds and foregrounds.

The new camera also delivers the highest quality video capture ever in a smartphone with better video stabilisation, 4K video up to 60fps and 1080p slo-mo up to 240fps. The Apple-designed video encoder provides real-time image and motion analysis for optimal quality video. With iOS 11, both iPhone 8 and iPhone 8 Plus support HEIF and HEVC for
up to two times compression and storage for twice the photos and videos.


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