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Imaging in Advertising: Verbal and Visual Codes of Commerce
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Imaging in Advertising: Verbal and Visual Codes of Commerce
Taylor & Francis Ltd
Examines how verbal and visual images produce meaning, exploring advertisements for cigarettes, alcohol, and cosmetics.
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R3 836.00
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Features
Author
Fern L. Johnson, L. Johnson Fern
Format
Hardcover
ISBN
9780415978811
Publication Date
05/07/2008
Publisher
ROUTLEDGE
Manufacturer
Taylor & Francis Ltd
Description
Examines how verbal and visual images produce meaning, exploring advertisements for cigarettes, alcohol, and cosmetics.
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Imaging In Advertising - Verbal And Visual Codes Of Commerce Hardcover New
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