Description
This article discusses the impact of interactive displays on traditional museums and the need for museums to adapt to changing visitor expectations. It emphasizes the importance of marketing and creating hands-on experiences for visitors in order to attract a wider audience and achieve educational objectives. The author, Tim Caulton, explores strategies for developing and managing effective exhibitions in this new landscape.
The development of interactive displays has transformed the traditional museum world in the last decade. Thrust into intense competition for the public's time and money with all branches of the leisure industry, museums must operate with marketing savvy. Visitors are no longer satisfied by simply gazing at worthy displays in glass cases; they expect to have hands-on experience of the objects and be actively involved with the exhibits as a form of entertainment. Tim Caulton investigates how to create and operate the effective exhibitions which achieve their educational objectives through hands-on access while encouraging a broader visitor base.
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