Wednesday, July 6

Puma Promotes Positivity with the Puma SmileyWorld Kids Collection


Kids just wanna have fun and their clothing should reflect that too. Investing in kids’ clothing can always be tricky but with threads this cute, you’ll be willing to splash out a bit! Kit your little ones out in the best threads with the fun and positive new Puma SmileyWorld collection. Puma has teamed up with SmileyWorld to create a new collection that embodies the lighter side of life and we’re here for it!

SmileyWorld founded in 1972, has always had a mission to create a happier and kinder world and this fun-loving streetwear collection is no different. This collection showcases colourful designs that feature positive messages and playful graphics inspired by the original SmileyWorld emoticons to promote positivity and remind the world just how powerful a smile can be.

Puma Smileyworld

Puma SmileyWorld Future Rider sneakers.

The fun-loving kids streetwear collection includes the T7 Track Jacket (R999) and T7 Track Pants (R899). The classic PUMA T7 track jacket gets the SmileyWorld look for this collection with a big SmileyWorld logo in the upper right corner. Matching T7 Track Pants feature a cuff bottom and yellow accent string pull. Pair it with the SmileyWorld Tee (R449), available in multiple colours and graphic prints, this classic tee includes fun, bright SmileyWorld graphics across the front. Or, the Crew Neck Sweatshirt (R799), a cosy fabrication and expressive graphics inspired by the imaginative world of emoticons for an extra lift of whimsical design. The Tee Dress (R799) rounds up the collection and features colour blocking with purple sleeves, co-branded graphics, and a yellow drawstring around the waist.

Finally, the collection features three pairs of positive vibes children’s sneakers with the SmileyWorld Future Rider, Serve Pro (R900), and Graviton sneakers.

The new Puma SmileyWorld collection will be available in South Africa from 25 April.

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