Sunday, April 14

Matchbox Makes Dreams Come True for Adult Car Enthusiasts


Everyone has that one car that they have dreamed of owning since they were a child. The excitement of owning a Porsche 911, Jaguar E-Type, BMW M3, or the latest Lamborghini is indeed a long-term dream for many petrol heads. However, for many, the dream of owning a luxurious car is never realised, whether the dream is impractical or financially out of reach. But, that doesn’t mean you should toss your dream out the window, thanks to Matchbox, owning your dream car is indeed a reality, even if it is a model-sized version! The brand is encouraging car lovers to ‘Drive their Adventure’ in a new campaign that is all about making dreams a reality.

The manufacturers of some of the world’s most realistic model cars, Matchbox hopes to make the dream of owning your dream car a little easier to stomach. With a wide range of pint-sized versions of real cars, Matchbox makes it possible for petrol heads to own their dream car at a fraction of the price. With its extensive range of ultra-realistic collectable model cars, you can find almost any exciting vehicle in Matchbox guise. So much more than just toy cars, Matchbox says it strives to offer enthusiasts, young and old, die casts that are as realistic as the real thing and looking at the range there’s almost no vehicle they haven’t recreated!


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Plus, there’s the aspirational aspect of investing in a model version of your dream car. Seeing it on your desk, dressing table or shelf every day may just be the inspiration you need to work at making your dream a reality. Think of it as a real-life ‘vision board’. Matchbox believes that purchasing a smaller and, more affordable, version of your dream car can indeed lead to setting a goal of one day making owning the real-life version of your Matchbox car a reality.

Most people own their dream car at a young age (in toy form), but while playing with their Matchbox cars, they keep dreaming about driving the actual vehicle one day. The Drive Your Adventure campaign is all about reigniting that childhood dream and reminding you that anything is possible.


More than 70 years after the brand was born, Matchbox continues to sell more than 40 million toy cars a year, with one Matchbox car sold every second. The brand’s success is largely based on its appeal to both kids and adults alike. Adult model car collectors go to great lengths to add the latest or rarest models to their collection, with hard-to-find or limited edition Matchbox models fetching huge prices on online auction sites.

Matchbox believes that through playing, they can inspire the next generation. Their current line-up of model cars includes electric and hybrid vehicles alongside the latest supercars as a true representation of what people are driving and aspiring to drive these days.


The collection includes vehicles like the 2020 Land Rover Defender 90, 2019 Mazda 3, Mazda CX-5, Tesla Roadster, Subaru SVX, Mercedes Benz AMG GT 63S, and the 2020 Jeep Gladiator.

So, now that you’re inspired, why not start your Matchbox collection today, or spoil a child in your life with their dream car? Grab the Matchbox Hero City 5 Car Box assorted sets at R199.90 per set. Individual Matchbox cars start from R39,90 per car depending on the range, or check out the Matchbox 3-pack for R188.


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