Saturday, May 25

Launch of MoneyUp Chat Aims To Improve SA’s Financial Literacy


Many South Africans make everyday money decisions without having had the opportunity to learn about key money concepts and principles that can empower and protect them. Now, a new launch from Capitec aims to make free, engaging and practical financial education available on an accessible platform. Say hello to WhatsApp solution, MoneyUp Chat.

Created by Helm, the chat solution features an automated ‘financial friend’ called Moola, who teaches South Africans about money on WhatsApp. So, whether you have an entry-level WhatsApp-enabled smartphone or a flagship smartphone device that is capable of handling the most complex processing tasks, you can meet Moola and test your financial knowledge.


Moola, the bot’s persona, guides users through an educational journey with short, interactive courses in the form of a WhatsApp chat, presenting complex financial concepts in an easy and digestible way. Topics such as budgeting, compound interest, inflation, retirement, and savings are covered as a series of chapters that the user can work through in their own time and at their own pace.

Moola is fun and interactive. The language is short, simple, and conversational, and users are able to reply using buttons and prepopulated options that include emojis.

While many South Africans are often concerned with finding the most secure smartphones for their online banking needs, it does also help to brush up on your financial literacy and understanding in addition to taking these security measures when using smartphone banking apps and tools. Nokia has positioned itself as a leader when it comes to prioritising security features on its range of smartphones, making them ideal options when looking for the most secure smartphone for smartphone banking.

Grandparents smartphone

To create the chat feature, Helm says it worked with Capitec to put the information in the palm of all users’ hands. Anyone with WhatsApp can use MoneyUp Chat by Capitec and can look forward to expanding their knowledge even further as they release more courses through this new and exciting format.

There are also quick interactive quizzes, which encourage users to test their understanding, with the chance to win data rewards for completing learning.

Capitec believes that digital literacy is now fundamental to financial literacy and is critical in helping South Africans keep their money safe and get the most value from the products and services they may use. That is why Capitec’s MoneyUp Chat is so exciting – it contextualises complex financial information in an easily digestible way, and through a fun and interactive digital experience.

It is hoped that this solution will give many South Africans access to useful, simple explanations, and education that can help and protect them in their financial lives.


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