Saturday, May 25

Adidas Unveils Ultraboost Light: Price & Details


Adidas has unveiled the latest iteration of its most iconic running shoe franchise — the Ultraboost Light. Taking into account customer feedback, and the brand’s continued mission take innovation to the next level, the new Ultraboost Light has what Adidas is calling a ground-breaking new material at its core — Light Boost.

Marking a decade since the introduction of Boost technology, the new and improved Ultraboost Light running shoe benefits from 30% lighter Boost material, resulting in a performance running shoe designed to offer epic energy, ultimate cushioning, and unrivaled comfort and responsiveness.

Adidas Ultraboost Light

Promising to take runners’ experiences to the next level, the all-new Ultraboost Light also boasts:

• A redesigned Linear Energy Point (LEP) found on the sole of the shoe, reworked to optimise responsiveness and working in harmony with the new Light Boost material.
• PrimeKnit+ upper for an adapted fit that offers the ultimate breathability and comfort.
• Continental natural performance rubber provides optimum traction in all weather conditions.
• A 10% lower carbon footprint compared to previous versions.

Adidas Ultraboost Light

The new Ultraboost Light launches in a white colorway, featuring solar red and core black detailing, and is now available in South Africa at a recommended price of R3,499. If you’re searching for the best neutral running shoe then this new version of a classic style may be just what you’re after.

What’s more, to celebrate the 10th anniversary of Boost technology, Adidas has also revealed a special edition version of the Adidas Ultraboost Light with a dedicated colourway. The 10th-anniversary edition comes in a primarily black colourway, with black and yellow detailing — the same design that was found on the first-ever Adidas silhouette with Boost technology, the Energy Boost.


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