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This text presents material on next-generation thinking about the management of the supply chain. Based on the strategic alignment model, it shows how external market dynamics, the firm's strategic response and internal

This text considers the influences and demands on academic libraries, and explains how to increase user satisfaction through quality management. It examines the needs of different user groups, and the requirements of

The author posits the idea that learning must be integrated with the strategic direction of the organization. This second edition updates and expands on the importance of the approach to create focused,

The marketing planning system described in the second edition of this book has been designed to enable marketing and product executives in the pharmaceutical industry to produce a plan which serves as

The difference between a drama and a crisis is down to good management. Or, more specifically, down to good communication. How you communicate with everyone: shareholders, other business partners, employees, the press,

One of the most effective protections against competition is long-term customer loyalty. This book presents a step-by-step guide which argues that the key to customer loyalty lies in the right mix of

Provides a step-by-step guide to brand planning, focusing solely on the pharmaceutical industry. Shows how branding can be integrated into Shows how branding can be integrated into the early stages of the

This guide should prove useful to trainers entrusted with organizing and running special events and training sessions with the accent on working with teams.

In this report, written for civil servants and their advisors, Gloria Evans presents information on how to implement the translation of government services and information on to the Internet.

Public Private Partnerships are no longer new. They are now a well-established vehicle for delivering large capital projects or managing services. Many organizations are now working with 'multi sector partnerships' across a

Nowadays most managers seek a complete picture when it comes to return on investment and this applies to PR too. Despite this and the developments in measurement tools for marketing and advertising,

People spend increasing amounts of time and effort interacting with complex hardware and software products. Some of the products we interact with are easy to learn and easy to remember. Some are