Description
The marketing planning system described in the second edition of this book is designed to help marketing and product executives in the pharmaceutical industry produce a plan which serves as a dynamic management tool. The system includes orientation to external analysis, reworking of the application of SWOT analysis, and extra material on sales forecasting and strategy implementation.
The marketing planning system described in the second edition of this book has been designed to enable marketing and product executives in the pharmaceutical industry to produce a plan which serves as a dynamic management tool. A further orientation to external analysis and a reworking of the application of SWOT analysis, along with extra material on sales forecasting and strategy implementation are included.
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