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Sports marketing is one of the fastest growing areas of marketing communication. This book advances understanding in this emerging area. It presents sports marketing in a scholarly and comprehensive way, covering major

Sport psychology is a competitive profession with rigorous and demanding entry routes in terms of education, training and accreditation. Once qualified, the sport psychology practitioner will face complex, day-to-day professional challenges of

Capitalism Sport Mega Events And The Global South Hardcover

The Beijing 2008 Olympic ceremonies were spectacular performances and technological accomplishments by the People's Republic of China. However, the audience in Beijing was only the most overt element of a global audience

Coaches are amongst the most visible figures in sport today but little is known about the history of their profession. Thisbook examines the history of coaching from the early nineteenth to

Body Ecology And Emersive Leisure (Hardcover)

Complex Sport Analytics (Hardcover)

Towards A Social Science Of Drugs In Sport (Hardcover)

Effectiveness Of Surge Flow Irrigation In Egypt - Water Use Efficiency In Field Crop Production (Paperback)

The Psychology Of Chess (Hardcover)

International Safeguards For Children In Sport - Developing And Embedding A Safeguarding Culture (Hardcover)

High Performance Youth Swimming (Hardcover)

Sport Business In The United States - Contemporary Perspectives (Hardcover)

Sport Coaching With Diverse Populations - Theory And Practice (Hardcover)

Sport Physical Education And Social Justice - Religious Sociological Psychological And Capability Perspectives (Hardcover)

Models-based Practice In Physical Education (Hardcover)

Threshold Concepts In Physical Education - A Design Thinking Approach (Hardcover)

Learning Movements - New Perspectives Of Movement Education (Hardcover)

WADA The World Anti-Doping Agency - A Multi-Level Legitimacy Analysis (Hardcover)