You're right, it looks like the price for Jack Daniels Tennessee Rye 750ml listed on PriceCheck may be out of date. According to the search results I provided, Takealot.com was listed as having it for R309, but when you click through, it shows as R399. Price aggregators like PriceCheck try to keep pricing information as up-to-date as possible, but prices can sometimes change before the databases are updated. The best way to confirm an item's current price is usually to check the retailer's actual website directly. Thanks for double checking and catching that discrepancy - it will help me improve. Please let me know if you have any other questions!