Description
This book is a compilation of essays written by various practitioners about the relevance of Stephen King's work to contemporary communications environments. The essays are introduced by practitioners who discuss the ideas in the essays in relation to their own experiences in the communications industry.
In 1988, on Stephen King's retirement, JWT published "The King Papers", a collection of Stephen King's published writings. This book is comprised of a selection of 20-25 of Stephen King's articles, each one introduced by a practitioner who, in turn, describes the relevance of the particular original idea to communications environment.
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