Description
The
Routledge Handbook of Sports Sponsorship is a comprehensive guide to successfully managing sport sponsorship. It covers topics such as developing a strategy, implementing the sponsorship operation, and analyzing the results. The book also discusses legal issues related to marketing, copyright, and contracts in print, television, and radio sponsorship, with real-life case studies. It includes sports marketing and management theories, a step-by-step analysis of the sponsorship process, and the roles of different stakeholders. The book is essential for students and professionals in sports law, management, marketing, and brand management.
The
Routledge Handbook of Sports Sponsorship provides a comprehensive guide to the successful management of sport sponsorship. From the development of an appropriatestrategy to the implementation of the sponsorship operation through to post-event analysis, this book offers an authoritative reference for largeand small events. The text also provides an accessible review of the legal issues associated with marketing, copyright and contracts in print, television and radio sponsorship, illustrated with a wealth ofcase studies. Includes: Sports marketing and sports management theory. Stage by stage analysis of the sponsorship process The roles of different key stakeholders in the process Thorough explanation of copyright and contract law for sports sponsorship Major international sports sponsorship case-studies examined from concept stage through to post-event analysis. The
Routledge Handbook of Sports Sponsorship is essential reading for students and a valuable reference for professionals in sports law, sports management, sports marketing and brand management.
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