Description
The author of the article argues that the way marketing is done today is not as effective as it used to be and that a well-honed strategy is more important than what ads say. He also argues that marketing is not an art but a science and that feel-good marketing is pointless unless it results in sales.
A former Coca-Cola marketing czar argues that a well-honed strategy is more important to success than what ads say, that marketing isn't an art but a science, and that feel-good marketing is pointless unless it results in sales. Reprint.
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