Description
Giorgio Beverly Hills was a high-end, luxury fashion store that was popular in the 1980s. The store's creator, Fred Hayman, is credited with popularizing the "West Coast Style" look. Giorgio Beverly Hills produced women's and men's fragrances, as well as colognes.
From 1961 to 2001 the Giorgio Beverly Hills boutique was an eclectic
locale with a club-like atmosphere, usual decor, reading room,
billiards room and full bar. The creator of West Coast Style, Fred
Hayman, made Giorgio Beverly Hills on Rodeo Drive the must-visit
shopping destination and the store, the place to see and be seen if one
was a celebrity. Renown for their ambience, large selection of all
things chic and parties which welcomed new designers and brands to
their store, Giorgio Beverly Hills achieved unprecedented success and
was fully within its element when the likes of Gucci and Tiffany came
to join it on Rodeo Drive years later. The first Giorgio Beverly Hills
fragrance was launched in 1981 with the fanfare of a major perfume
launch. This self titled independent boutique women's perfume was
housed in a tall bottle completed by a gold top and packaged in a box
that bore the sunny yellow and white stripes like that of the store's
awnings. The intense floral fragrance found a following in the
over-the-top era of the 1980s and was one of the first scents to be
marketed by scent strips via direct mail.
The perfume was sold in 1987 and the boutique subsequently changed its
name to Fred Hayman Beverly Hills. Other women's perfumes were produced
under the Giorgio Beverly Hills label such as G, Red, So You as well as
the 90210 and Giorgio series. Men's colognes include Giorgio, Ocean
Dream, Red, Wings and Beverly Hills Polo Club.
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