Description
This book is about the relationship between words and ideas in the technological realm. It is written by Jonathon Keats, who is known for his column in Wired magazine called Jargon Watch. Keats examines 28 words that have come into use in the technological realm and their relationship to their subject matter. Some of the words in this book, such as "microbiome" and "unparticle," are relatively new and have not been widely used before. Other words, such as "gene foundry" and "singularity," are more well-known and have been in use for a longer time. Keats does a great job of explaining the origins and significance of these words.
The technological realm provides an unusually active laboratory not only for new ideas and products but also for the remarkable linguistic innovations that accompany and describe them. How else would words like qubit (a unit of quantum information), crowdsourcing (outsourcing to the masses), or in vitro meat (chicken and beef grown in an industrial vat) enter our language? In Virtual Words: Language on the Edge of Science and Technology, Jonathon Keats, author of Wired Magazine's monthly Jargon Watch column, investigates the interplay between words and ideas in our fast-paced tech-driven use-it-or-lose-it society. In 28 illuminating short essays, Keats examines how such words get coined, what relationship they have to their subject matter, and why some, like blog, succeed while others, like flog, fail. Divided into broad categories--such as commentary, promotion, and slang, in addition to scientific and technological neologisms--chapters each consider one exemplary word, its definition, origin, context, and significance. Examples range from microbiome (the collective genome of all microbes hosted by the human body) and unparticle (a form of matter lacking definite mass) to gene foundry (a laboratory where artificial life forms are assembled) and singularity (a hypothetical future moment when technology transforms the whole universe into a sentient supercomputer). Together these words provide not only a survey of technological invention and its consequences, but also a fascinating glimpse of novel language as it comes into being. No one knows this emerging lexical terrain better than Jonathon Keats. In writing that is as inventive and engaging as the language it describes, Virtual Words offers endless delights for word-lovers, technophiles, and anyone intrigued by the essential human obsession with naming.
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