Description
This book is about how to create successful corporations in the 21st century. It is written by one of the business world's foremost pioneers, Russell L. Ackoff, and it is essential reading for those attempting to navigate the rapidly changing economic environment of the next millennium.
The book is divided into four sections: Background, Process, Designs, and Change. In the Background section, Ackoff discusses the history of corporations and how they have changed over the last three decades. He also discusses the five goals of successful corporate systems and how each division of a corporation should work together to achieve them. In the Process section, Ackoff provides examples of how each division of a corporation should work together to achieve the goals of the system. The Designs section provides examples of how different types of corporate systems can achieve the goals of the system. The Change section discusses how to adapt a corporate system to meet the changing needs of the business environment.
Overall, Re-Creating the Corporation is an essential read for anyone who wants to create successful corporations in the 21st century.
Over the last three decades the average life expectancy of a corporation in North America has dipped well below 20 years. In fact, by 1983 a full third of the 1970 Fortune 500 companies had been acquired, merged, or broken apart. In this landmark book, one of the business world's foremost pioneers, Russell L. Ackoff, delivers this indispensable guide for those hoping to beat these odds--and to better navigate the corporate challenges of the next millennium. While most business and management schools continue to teach the functions of a corporation separately--production, marketing, finance, personnel--the reality is that for a corporation to endure each division must work with the others to create an effective system. Re-Creating the Corporation is Ackoff's masterful blueprint for understanding and creating these model corporate systems. In four comprehensive sections--Background, Process, Designs, and Change--Ackoff lays out in clear concise prose the five organizational goals of successful corporate systems: plan effectively, learn and adapt rapidly, democratize, introduce internal market economies, and employ a flexible structure that will minimize the need for future restructuring. And through a deft mix of practical and theoretical examples drawn from a wide range of applications in a wide range of firms, this book ultimately guides executives to the system best suited to meet their organizational goals. Re-Creating the Corporation, which is the culmination of a lifetime of innovative and insightful business thought from one of the business world's premier thinkers, is essential reading for those attempting to navigate the rapidly changing economic environment of the next millennium.
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