Maximize Business Profits Through E-partnerships

Written from an international perspective, this book provides a practical, insightful, and comprehensive guide for both brick-and-mortar and dot-com companies to address the challenges of building and managing productive e-partnerships through a systematic inquiry into the nature and processes of e-partnering.

The fast expansion of popular Websites reinforces the importance of online strategic alliances through e-partnerships and their business successes. However, many e-business partnerships fail to achieve their goals of partnerships. Written from an international perspective, Maximize Business Profits Through E-Partnerships , provides a practical, insightful and comprehensive guide for both brick-and-mortar and dot.com companies to address the challenges of building and managing productive e-partnerships to capitalize on business earnings.

It provides practical solutions to developing effective e-partnerships through a systematic inquiry into the nature and processes of e-partnering.