Description
Public relations practitioners at all levels need to be able to communicate successfully in writing - not only to avoid misunderstandings but to attract and keep the attention of their readers, whatever their message might be. Writing Skills for Public Relations is a wide-ranging guide to style and techniques for all written communication. From the dos and don'ts of English grammar, to jargon and cliches, to the important legal considerations, John Foster advises on how to write clear, appropriate and engaging copy and tailor your approach to different mediums and audiences. Along with guidance on editing, policing house style, writing for the press, public speaking, pronunciation and good text design and layout, this new fifth edition includes valuable advice on writing for online and social media. This is an essential hands-on practical guide for anyone earning a living through the written or spoken word. Review: John Foster's book is a 'how to' guide that gives solid grounding in the writing requirements of the PR business. It covers a lot of ground on a complex but rewarding subject. Writing Magazine Writing good English must be one of the most difficult jobs in the world... This book by John Foster gives invaluable advice, not only on the rules of English grammar, but on how to make the language come alive. Professor Anne Gregory, Director, Centre for Public Relations Studies at Leeds Metropolitan University This book addresses the pitfalls that wind up editors, clients and PR managers alike. PRWeek A brilliantly comprehensive teach-yourself guide to making sure people will want to read or hear your written words. Foster covers print, website, broadcast, blog, Twitter, Facebook and public speaking with a sharp expertise gained from a lifetime in PR and journalism and a love of good, unpretentious English. Robin Corry, UK Features.co.uk and former Fleet Street editor ...can be read with pleasure from cover-to-cover or dipped into for a refresher on a particular topic [...] As someone who has spent his career on both sides of the divide, Foster speaks with true authority. The Writer Magazine ...covers enormous ground. Besides writing effectively, Foster tackles new media, such as social networks and the Internet, even public speaking. He also gives helpful tips on how to make language come alive [...] to learn more about communicating well, read the book. Robert Harland, Philippine Rotary
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