Description
The book, Hug Your Customers, is a guide to running a successful business by Jack Mitchell. Mitchells is a successful small business that has built healthy profit margins in a tough retail market by embracing customer service. The book is a guide to how to be a successful business and how to keep customers.
Like the international bestseller Who Moved My Cheese?, Hug Your Customers is powerful through its simplicity. Jack Mitchell is CEO of Mitchells - a clothes store and one of the most successful small businesses in America. This family-run business has built extremely healthy profit margins in a tough retail market through a most refreshing approach to sales - hug your customers! In other words: if there is one key to a successful business then it is happy customers and companies who go the extra mile enjoy the extra profits. From small independent businesses to established conglomerates, Hug Your Customers is an invaluable and fun tool for ensuring repeat business and outstanding results.
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