Want smoother, straighter, healthier looking hair? That’s what ghd is promising with the launch of its new ghd Gold Professional Styler. The brand is well known for its innovative designs and impressive technology in the hair styling field and this new styler in the ghd range is being touted as the “new gold standard of styling”.
According to ghd, the new Gold Professional Styler has been tried, tested and proven to achieve smoother, sleeker results while still keeping hair strong and healthy without snagging. Much of the styler’s power lies in the plates which operate at a 185-degree Celsius heat styling temperature – the proven optimum temperature for hair styling with minimal damage and maximum effect. These contoured floating plates heat up much quicker (in just 25 seconds!) and glide through to give you a frizz-free finish.
Another key feature is the dual-zone technology incorporated into the styler. Each plate has two heat zones which enable you to control the optimum heat from root to tip. It’s all about ultimately using less heat on the hair as the two heat zones should mean that you won’t have to go over the same strand of hair multiple times to get is straight and sleek.
Those who regularly forget to turn off their styler will also love the ghd safety feature, which automatically shifts to sleep mode when your styler is idle. What’s the universal voltage enables women on-the-go to create beautiful, sleek looks performance wherever you are in the world.
The new ghd Gold Professional Styler retails for a recommended price of R2550.