Saturday, May 25

Sony Electronics Releases New Alpha 7R V Camera


Sony has announced the Alpha 7R V as the newest R series camera in its line of Alpha mirrorless interchangeable lens cameras. The Alpha 7R V combines Sony’s highest resolution image sensor with a new AI processing unit dedicated to AI-based image recognition – a first in any Alpha camera – as well as the powerful Bionz XR image processing engine – a first in the “R” full-frame lineup. Sony says the combination of the high-resolution sensor and these processors enables new breakthroughs in subject recognition and capture for both still photography and video.

The new Alpha 7R V offers 61.0MP still images plus an 8-step image stabilisation system, 8K movie output, a new 4-axis multi-angle monitor, high-speed communication functions, high-level operability and smooth workflow integration. Sony’s newest camera is ideal for professionals who need a first-class high-resolution imaging tool.

According to Sony, the Alpha 7R V was designed to deliver overwhelming detail thanks to the latest Bionz XR image processing engine and a 35mm full-frame back-illuminated Exmor R CMOS image sensor with approximately 61.0 effective megapixels. The latest Bionz XR image processing engine ensures that the resolution potential of the camera’s sensor is fully utilised to deliver the highest resolution at low sensitivity in the Alpha series thus far. This enables sensitivity settings from ISO 100 to ISO 32000 for both stills and movies and wide dynamic range with 15 stops for stills.

The Alpha 7R V’s entire image stabilisation system has been updated with a high-precision image stabilisation unit, advanced gyro sensors, and optimised image stabilisation algorithms for stills and video. In addition to the 8-step compensation effect for stills, the new stabilisation algorithm provides precise detection and control right down to the single-pixel level, taking full advantage of the sensor’s 61.0-megapixel resolution potential to bring out the finest subject details.

Sony Alpha 7R V

In addition to incredible still photography capabilities, the Alpha 7R V offers advanced video capabilities. This includes evolved subject recognition for unprecedented real-time tracking reliability, breathing compensation and the ability to use camera metadata for post-processing and advanced in-body image stabilisation. In addition to in-body Active mode image stabilisation for smoother on-the-go recording, the Alpha 7R V is compatible with select lenses that include built-in image stabilisation for even more stable framing and smooth footage.

The Alpha 7R V includes a new 4-axis multi-angle LCD monitor that combines the utility of a conventional tilting monitor with side-opening vari-angle flexibility, and an electronic viewfinder with 9.44 million dots. The camera also offers two CFexpress Type A/SDXC compatible media slots and a touch control menu system.

Data can be transferred at high speed over Wi-Fi or a wired SuperSpeed USB 10Gbps connection via a USB-C port. New USB streaming features support UVC/UAC, allowing direct streaming from the camera even in 4K resolution with audio as well.

Sony’s latest Alpha camera has been designed with feedback from professionals to ensure the best mirrorless interchangeable lens cameras for anyone who is serious about photography. If you’re looking for a top-notch shooter with a professional edge then this may just be the new camera you’re looking for.


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