Wednesday, July 17

Coca-Cola Launches Craft Mixer Range

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Whether your spirit of choice is a rum, brandy, or vodka, Coca-Cola wants to spice up your drink with a brand-new range of mixers, each designed by a specialist mixologist.

Coke’s new line of signature mixers are ideally paired with dark spirits, and also come in sleek Hutchinson glass bottles, which is a nod to the silhouette of the first-ever Coca-Cola bottle from 1894.

These four mixers are:

Coca-Cola Signature Mixers Smoky Notes, by Max Venning: An intensely aromatic blend with smoky hints, this mix brings nuanced dimension to deep, spiced rums and bold, premium whiskies. Ylang, ambrette seed and dried fruit, which inhabit the top layer, balance with an elegant base of warm brown spices, Peru Balsam and amber.

Coca-Cola Signature Mixers Spicy Notes, by Adriana Chía and Pippa Guy: With a warm introduction that gives way to a fiery finish, this Signature Mixer boasts a sophisticated and complex blend. Citrusy lime, ginger, spicy jalapeño, fragrant rosemary and aromatic jasmine combine to create a mixer with a considered balance of zest and earthy flavors that pairs beautifully with spiced rums, aged/gold tequilas and spicy or sweet whiskies.

Coca-Cola Signature Mixers Herbal Notes, by Antonio Naranjo: A delightfully floral, crisp and tart mix, this Signature Mixer was developed to deliver fresh and herbaceous notes for discerning palates. Balancing refreshing notes of lemongrass with the earthy tones of dill seed and tagetes, this inviting mixer features a refreshing, simple profile that pairs beautifully with amber whiskies and most rums.

Coca-Cola Signature Mixers Woody Notes by Alex Lawrence: Crafted from a subtle blend of earthy patchouli, citrusy yuzu and aromatic basil, this Signature Mixer has a tart, light and refreshing profile, with a hint of warmth. These elements, expertly blended, combine to elegantly enhance the mellow wood and sweet tropical flavors of golden rums and smoky to woody whiskies.

“Coca-Cola has always had a synergy with dark spirits and classic cocktails, from the inception of the iconic Cuba Libre in the late 1900s to the popular Whiskey and Coke in the early 20th century,” said Ana Amura, senior brand manager, Coca-Cola Great Britain. “We hope Coca-Cola Signature Mixers open up the world of mixology to an even wider audience.”

Coca-Cola Signature Mixers are available exclusively in the UK, but we have hopes that if they do well, they’ll make their way to South Africa in the near future.

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