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Jewellery Design Company or as it is known today JDC Jewellers was started in 1994. It started off as a small stand at the Bruma Fleamarket. The first store that opened was in Linksfield Shopping Centre and it was known as Emkay Jewellers. As the years progressed we acquired more stores and changed over to the name Jewellery Design Company. It was as Jewellery Design Company that we really started making a name for ourselves.