PriceCheck's Super Savings

Brand Innovation Manifesto: How to Build Brands, Redefine Markets and Defy Conventions



Brand Innovation Manifesto: How to Build Brands, Redefine Markets and Defy Conventions
The days of the image brands are over, and `new marketing' has gone mainstream. The world's biggest companies are pursuing a post-advertising strategy, moving away from advertising and investing in leading edge alternatives. In the vanguard of the revolution has been John Grant, co-founder of the legendary agency St. Luke's and author of The New Marketing Manifesto, whose radical thinking h... more details

price history Price history

BP = Best Price   HP = Highest Price

Current Price: R581.00

loading...
Features
Author John Grant
Format Hardcover
ISBN 9780470027516
Publisher Wiley
Manufacturer Wiley
Description
The days of the image brands are over, and `new marketing' has gone mainstream. The world's biggest companies are pursuing a post-advertising strategy, moving away from advertising and investing in leading edge alternatives. In the vanguard of the revolution has been John Grant, co-founder of the legendary agency St. Luke's and author of The New Marketing Manifesto, whose radical thinking has informed a generation. Now Grant is set to stun the industry again. In The Brand Innovation Manifesto, he redefines the nature of brands, showing why old models and scales no longer work and revealing that the key to success today is impacting people's lifestyles (think Starbucks, iPod and eBay). At the heart of the book is the concept of the `brand molecule' to which new cultural ideas can be constantly added to keep pace with change. Cataloguing 32 classes of idea, Grant presents a practical approach to mixing and matching them within your own market to develop new brand ideas - and new ideas for existing brands.
There are no offers currently available for this product. The last offer was seen on 11/10/2021 from Loot.co.za for R581.00
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.