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D&ad: The Copy Book

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D&ad: The Copy Book

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D&ad: The Copy Book

Creative Bible An updated edition of the best-selling reference work for copywriting In 1995, the D&AD published a book on the art of writing for advertising. The then best-selling book remains an important reference work today?a bible for creative directors. D&AD and TASCHEN have joined forces to b...
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From R306.00 at 1 Shops
D&ad: The Copy Book
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D&ad: The Copy Book

From R306.00
at 1 Shops
D&ad: The Copy Book

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Creative Bible An updated edition of the best-selling reference work for copywriting In 1995, the D&AD published a book on the art of writing for advertising. The then best-selling book rema...
More details

<strong>Creative Bible</strong> <br />An updated edition of the best-selling reference work for copywriting<br /><br /> In 1995, the D&AD published a book on the art of writing for advertising. The then best-selling book remains an <strong>important reference work </strong>today?a bible for creative directors. <strong>D&AD and TASCHEN</strong> have joined forces to bring you <strong>an updated and redesigned edition of the publication</strong>. Regarded as the most challenging field in advertising, copywriting is usually left to the most talented professionals?often agency leaders or owners themselves. The book features a <strong>work selection and essays by 53 leading professionals in the world</strong>, including copywriting superstars such as David Abbott, Lionel Hunt, Steve Hayden, Dan Wieden, Neil French, Mike Lescarbeau, Adrian Holmes, and Barbara Nokes.<br /><br /> The lessons to be learned on these pages will help you create clearer and more persuasive arguments, whether you are writing an inspiring speech, an engaging web banner or a persuasive letter. This is not simply <strong>a must-have book for people in advertising and marketing</strong>, it is also a should-have <strong>for anyone who needs to involve or influence people</strong>, by webpage, on paper, or in person.<br><br><em>The Copy Book</em> convinced me that everyone in business should study the art of copywriting.<br> <em> Fortune.com</em><br /><br /> <strong>About the series:</strong><br /><strong><em>Bibliotheca Universalis</em>?Compact cultural companions celebrating the eclectic TASCHEN universe at an unbeatable, democratic price!</strong><br /> Since we started our work as cultural archaeologists in 1980, TASCHEN has become synonymous with accessible, open-minded publishing. <em>Bibliotheca Universalis</em> brings together more than 100 of our all-time favorite titles in a neat new format so you can curate your own affordable library of art, anthropology, and aphrodisia.<br /><strong>Bookworms delight?never bore, always excite!</strong><br />

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Format

hardcover

ISBN

9783836568524

Pages

544

Manufacturer

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Creative Bible
An updated edition of the best-selling reference work for copywriting

In 1995, the D&AD published a book on the art of writing for advertising. The then best-selling book remains an important reference work today?a bible for creative directors. D&AD and TASCHEN have joined forces to bring you an updated and redesigned edition of the publication. Regarded as the most challenging field in advertising, copywriting is usually left to the most talented professionals?often agency leaders or owners themselves. The book features a work selection and essays by 53 leading professionals in the world, including copywriting superstars such as David Abbott, Lionel Hunt, Steve Hayden, Dan Wieden, Neil French, Mike Lescarbeau, Adrian Holmes, and Barbara Nokes.

The lessons to be learned on these pages will help you create clearer and more persuasive arguments, whether you are writing an inspiring speech, an engaging web banner or a persuasive letter. This is not simply a must-have book for people in advertising and marketing, it is also a should-have for anyone who needs to involve or influence people, by webpage, on paper, or in person.

The Copy Book convinced me that everyone in business should study the art of copywriting.
Fortune.com

About the series:
Bibliotheca Universalis?Compact cultural companions celebrating the eclectic TASCHEN universe at an unbeatable, democratic price!
Since we started our work as cultural archaeologists in 1980, TASCHEN has become synonymous with accessible, open-minded publishing. Bibliotheca Universalis brings together more than 100 of our all-time favorite titles in a neat new format so you can curate your own affordable library of art, anthropology, and aphrodisia.
Bookworms delight?never bore, always excite!
Write a review

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Pricing History

Creative Bible
An updated edition of the best-selling reference work for copywriting

In 1995, the D&AD published a book on the art of writing for advertising. The then best-selling book remains an important reference work today?a bible for creative directors. D&AD and TASCHEN have joined forces to bring you an updated and redesigned edition of the publication. Regarded as the most challenging field in advertising, copywriting is usually left to the most talented professionals?often agency leaders or owners themselves. The book features a work selection and essays by 53 leading professionals in the world, including copywriting superstars such as David Abbott, Lionel Hunt, Steve Hayden, Dan Wieden, Neil French, Mike Lescarbeau, Adrian Holmes, and Barbara Nokes.

The lessons to be learned on these pages will help you create clearer and more persuasive arguments, whether you are writing an inspiring speech, an engaging web banner or a persuasive letter. This is not simply a must-have book for people in advertising and marketing, it is also a should-have for anyone who needs to involve or influence people, by webpage, on paper, or in person.

The Copy Book convinced me that everyone in business should study the art of copywriting.
Fortune.com

About the series:
Bibliotheca Universalis?Compact cultural companions celebrating the eclectic TASCHEN universe at an unbeatable, democratic price!
Since we started our work as cultural archaeologists in 1980, TASCHEN has become synonymous with accessible, open-minded publishing. Bibliotheca Universalis brings together more than 100 of our all-time favorite titles in a neat new format so you can curate your own affordable library of art, anthropology, and aphrodisia.
Bookworms delight?never bore, always excite!

Write a review

0 User Reviews


Do you have any questions about this product?

0 Questions & Answers


Pricing History


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