590 products in Marketing & Sales

If It Wasn' T For The People...This Job Would Be Fun - Coaching For Buy-In And Results (Hardcover)

Ogilvy On Advertising In The Digital Age Hardcover

A History Of American Consumption - Threads Of Meaning Gender And Resistance Hardcover

Motivating SMEs To Cooperate And Internationalize - A Dynamic Perspective Hardcover

Pioneering African-American Women In The Advertising Business - Biographies Of MAD Black WOMEN Paperback

Managing Corporate Reputation And Risk Hardcover

The Hybrid Media System - Politics And Power Hardcover 2nd Revised Edition

How To Manage A Successful Press Conference Hardcover

Brand Mascots - And Other Marketing Animals Paperback

The Language Of Branding - Theory Strategies And Tactics Hardcover

Customers The Day After Tomorrow - How To Attract Customers In A World Of AI Bots And Automation Paperback

Profit-Driven Customer Service - Tuning And Exploiting A Necessary Function So It Multiplies Profit Paperback

Visual Public Relations - Strategic Communication Beyond Text Hardcover

The Political Economy Of Telecommunicatons Reforms In Thailand Paperback

Storynomics - Story Driven Marketing In The Post-Advertising World Hardcover

Do professions really place duty to society above clients' or their own interests? If not, how can they be trusted? While some public relations (PR) scholars claim that PR serves society and

Semenik/Allen/O'Guinn's ADVERTISING AND PROMOTIONS: AN INTEGRATED BRAND APPROACH, 6E, International Edition places the reader in the midst of today's fast-paced, exhilarating world of advertising - demonstrating how good advertising is the result

Promoting Nonprofit Organizations is a practical guide to developing and implementing a strategic public relations program to enhance a nonprofits reputation. The ways in which businesses both for-profit and not-for-profit