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Yes : 50 Scientifically Proven Ways To Be Persuasive

Whether you run your own company or work for a large corporation, establishing customer loyalty is a prerequisite for business growth. In The Customer Rules, C. Britt Beemer, a leading consumer research

Celebrity Service Paperback 2nd New Edition

Creative Bible An updated edition of the best-selling reference work for copywriting In 1995, the D&AD published a book on the art of writing for advertising. The then best-selling

Performing Consumers is an exploration of the way in which brands insinuate themselves into the lives of ordinary people who encounter them at branded superstores. Looking at our performative desire to

The one-of-a-kind how-to book that puts effective agency management strategies at your fingertipsThe classic text that describes in detail how to successfully manage and market a public relations firm, has

Corporate Public Affairs explores the increasing interest in public affairs by today's organizations. Lerbinger indicates that more and more frequently corporations are establishing public affairs positions--typically within public relations departments--to respond to

A special, premi*re release of this groundbreaking book on the art of advertising and brand management to coincide with the 2018 Cannes Lions International Festival of Creativity.A collection of essays from jurors

Like the international bestseller Who Moved My Cheese?, Hug Your Customers is powerful through its simplicity. Jack Mitchell is CEO of Mitchells - a clothes store and one of the most successful

Advance praise for Service Innovation: "To the CEOs of all service companies I deal with: READ THIS BOOK!" -- Dave Wascha, senior director, Bing Product Management, Microsoft Corporation "Lance Bettencourt

When it comes to customer experience, Don Peppers is one of the worlds most respected authorities. Over the last twenty years he and co-author Martha Rogers have written a series of best-selling

FULLY REVISED EDITION with over 10,000 words of new content. Every industry revolves around Key People of Influence. Their names come up in conversation. They attract opportunities. They earn more money. Many

Praise for The Handbook of Strategic Public Relations and Integrated Marketing Communications The second edition of the Handbook of Strategic Public Relations and Integrated Marketing Communications is very impressive in its coverage

A framework for understanding the core issues in customer service delivery and management, using a holistic approach. Includes activities, providing the optimal usage of notional hours within the SAQA framework, and the

Book Of Ideas 2 - A Journal Of Creative Direction And Graphic Design - Volume 2 Paperback

The Micro-Script Rules - How To Tell Your Story And Differentiate Your Brand In A Sentence...or Less. Paperback 2nd Ed.

Current Research On Gender Issues In Advertising Hardcover

Own Your Network - Expert Networking In Person & Online Paperback